Electric Agency brand mark

Case Study

Heartland America

Brand evolution breathes new life into Heartland


Heartland America has made a name for itself by offering brand products at a value price. However, their branding and identity system was feeling dated and didn’t match their friendly and customer-first approach. We helped them evolve their design system to better reflect their brand values and their proud roots.

New identity. New swag.

The tasty new customer-first look and feel extended across a variety of touchpoints including swag.

Breathe life back into social.

The friendly new look and feel came to life online through their social media and other digital properties including the website.

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