Heartland America has made a name for itself by offering brand products at a value price. However, their branding and identity system was feeling dated and didn’t match their friendly and customer-first approach. We helped them evolve their design system to better reflect their brand values and their proud roots.
The tasty new customer-first look and feel extended across a variety of touchpoints including swag.
The friendly new look and feel came to life online through their social media and other digital properties including the website.
