Encouraging people to "Dream. On." in an online recruitment campaign.
CAMPAIGN DEVELOPMENT
CONTENT DEVELOPMENT
CREATIVE STRATEGY
LeaderOne Financial identified 400 potential employee recruit's and provided their emails for outreach. Tapping into real employee stories, we developed 20 videos with digital ads that highlighted the many benefits of working at LeaderOne and showed our targets how working at LeaderOne is a dream. And when they have a dream, it's on.