Electric Agency brand mark
PURALIMA branded pattern in pink

Case Study


New fast casual for the North Loop.

Having had success optimizing digital presences for Twin Cities health food haven Crisp & Green and their meatless fast casual Stalk & Spade, Steele brands tapped us to once again help bring one of their new brands to life online. The new Mexican-inspired restaurant was set to open in early July and needed a web presence to coincide with the grand opening.

  • UI/UX Design

Six-ish weeks from kickoff to launch.

Given the relatively short amount of time before launch, we worked quickly to establish our UX/UI for the site. We then moved into design making use of existing brand assets and creating additional custom design details to amp up the site and overall brand experience. The scrolling banner feature was added to give the PURALIMA team a chance to showcase their values in a fun way across the site and allow users to connect with the brand.

PURALIMA icons on pattern background

Our team took the initiative to create icons that complimented the brightness and energy of the core brand. The icon set was further utilized to create brand patterns that, once passed off to the PURALIMA team, became unique brand collateral for the online and in-person experiences.

PURALIMA badge set
Branded pattern for PURALIMA

The right approach for the project.

Working closely with the client throughout the development process, we were able to make the final design refinements during the staging phase of development. This helped further streamline our process as we approached site launch. We are thrilled with the results and happy to hit our client’s aggressive timeline. Time for some tacos!

Home and Menu pages for PURALIMA website
PURALIMA stripes pattern

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