Having had success optimizing digital presences for Twin Cities health food haven Crisp & Green and their meatless fast casual Stalk & Spade, Steele brands tapped us to once again help bring one of their new brands to life online. The new Mexican-inspired restaurant was set to open in early July and needed a web presence to coincide with the grand opening.
Given the relatively short amount of time before launch, we worked quickly to establish our UX/UI for the site. We then moved into design making use of existing brand assets and creating additional custom design details to amp up the site and overall brand experience. The scrolling banner feature was added to give the PURALIMA team a chance to showcase their values in a fun way across the site and allow users to connect with the brand.
Working closely with the client throughout the development process, we were able to make the final design refinements during the staging phase of development. This helped further streamline our process as we approached site launch. We are thrilled with the results and happy to hit our client’s aggressive timeline. Time for some tacos!
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